Having a steady stream of clients is the only way to ensure that sales and revenue are continuously flowing. That’s why it is essential to find ways to cultivate a good relationship with your current clients, while at the same time look for new leads that could be converted into potential clients.
Read this week’s blog post to learn about five targeted marketing strategies that will help generate new leads for attracting new clients to grow your business.
What is a Target Marketing Strategy?
All businesses thrive by maintaining a substantial and growing customer base, which enables them to flourish. To get a better return on your marketing investment, you have to find those people who are most likely to engage with your business.
Implement the five targeted marketing strategies below to draw in potential clients to your business.
- Target the Right Audience
You want the right people to not only see your ads and your business, but to get in touch with you. After all, you want your advertising dollars to bring in sales and profit.
There are ways to target your ads to make sure they are reaching the right audience. Enacting referral programs, making sure your website is SEO-friendly, and setting up ads on digital advertising platforms like Google Ads, and launching social media ad campaigns are all ways to reach out to your target audience and let them know about your company and services.
- Create a Strong Online Presence
The most important tool that will help your business attract new clients and keep them is your website. Not having one can greatly deter people from your business as they won’t be able to find you, learn more about your company and services you provide, nor get into contact with you. Creating and maintaining social media profiles is also a great way to meet potential clients where they’re at.
Let search engines find you! Incorporate keywords that are relevant to your business, the services you offer, and the lighting industry throughout your website and social media profiles.
- Build Trust through Reviews
People also put a lot of trust in what others have to say. Positive customer reviews on Google, Yelp, contractor-specific sites, and forums where people can check out a business are how people determine whether or not a business is going to be worth their time and money. It’s a great way to prove that you do good work and provide a great service. After a well-completed job, encourage your clients to leave a review on these sites. These reviews from people who have patronized your company and came away happy with the results can help you build credibility and expand your reach. The more people who leave positive reviews, the higher the chance that new potential clients would reach out to you, because they feel that they can trust you and your company.
- Provide Tailored and Relevant Content
To improve your website’s SEO and search ranking, create and post helpful content that your clients will be searching for. Tailored content such as blogs, videos, and how-to guides are beneficial in adding keywords to your website and having your website ranked high on search engines. Your blog posts that have industry-specific keywords in them will attract people to your website. Maybe they’ll stay and read more blog posts or, more desirably, reach out to you to purchase your products or services. Offering educational and tailored content also helps establish you as an expert in your field, which will get people to trust you more and purchase from you.
- Tracking and Adjusting Your Marketing Strategies
When you implement strategies, such as SEO or paid ad campaigns, it’s important to keep track of their performance. Use the data to find out which strategies are working well and which aren’t. The data can help you determine where improvements can be made.
In marketing, it’s important to be flexible and continuously look for ways to improve. Monitoring ROI and making data-driven adjustments allows you to refine your strategies and focus on methods that yield the best results.
By implementing all or a few of the strategies to generate new leads, you can not only sustain your business, but ensure its growth.
And when your business does grow bigger, you know you can count on LightCh8in. With a LightCh8in account, explore our vast inventory filled with everything you need for your outdoor landscape lighting projects. Our bronze outdoor light fixtures, direct burial cable, LEDs, and more will guarantee that your clients will love your work.