Social media is the perfect place to showcase not only your completed projects, but also provide helpful and entertaining content that will draw people’s attention.
This week’s blog post illustrates some key strategies for using social media to showcase expertise, engage with clients, and grow your business.
8 Strategies to Grow Your Business Using Social Media
Don’t know where to start with social media? The 8 strategies below will guide you through the social media labyrinth and get you on your way to growth.
1. Define Your Target Audience
The first things to determine are who your ideal clients are, their problems, and where they spend their time. Survey current customers to see which social media platforms they visit or have profiles on and the problems that they face. With this knowledge, set up a plan for which platforms to be active on and the type of content your clients and potential clients are looking for. Tailor your content and messaging to provide solutions to their outdoor landscape lighting needs or questions.
2. Choose the Right Platforms
Though it’s easy to assume all social media platforms are the same, they can be used in different ways and have slightly different audiences. Determine which social media platforms your target audience spends the most time on and how that platform presents content to get the best results. For example, on Instagram, you’re more likely to come across homeowners who might be looking for outdoor lighting inspiration, while on Facebook, you might find communities or groups asking for outdoor lighting guidance or recommendations.
Photos and videos are popular content to share. You can upload behind-the-scenes content, works in progress, or completed projects. Other ideas for content to post include time-lapses, before and after pictures, and other educational material in the field of outdoor landscape lighting.
3. Harness the Power of Social Media Advertising
Social media channels are where your clients can easily find out about your business and your services. Grab people’s attention by posting content and engaging with the people who come to your page. Showcase your completed outdoor landscape lighting projects, post educational videos, behind-the-scenes photos, and other outdoor landscape lighting related content that prove your expertise and artistry in outdoor landscape lighting. Try out ad programs like Facebook Ads that will position your business in front of potential clients. This will amplify your reach and your specific audience to grow your business.
4. Share High-Quality Content
When creating and posting content, it’s important to keep in mind your target audience, their pain points, and the solutions you offer. For example, if budget might be an issue, create content that explains how to create a reasonable budget for an outdoor landscape lighting system that will still be stunning.
Share high-quality content that your target audience will find either entertaining or helpful. Photos and videos of your outdoor landscape lighting projects are great content to post because they showcase your skill and expertise in transforming an outdoor space into a stunning area. Educational blogs frame you as an expert in the field, and the people reading these blogs are more likely to learn from and trust you.
Most importantly, ensure that the content you create is polished and professional to attract high-value clients.
5. Engage with Your Audience
Interacting with the online community is a way to build trust with clients and potential clients. Responding to comments, direct messages, and questions or concerns in a timely manner shows that you care about the people in your community. You can post polls, open-ended questions, or updates on projects to encourage people to interact with you. It could also be a way for you to gather information about what concerns or ideas they have so you can offer a solution. You can also join community groups or forums on social media sites to strengthen and grow your network.
6. Encourage Reviews and Testimonials
People make decisions on services or products based on other people’s experiences. Encourage your clients to leave positive reviews about their experience working with you and how the project turned out on sites like Google or Yelp. Post on your own social media channels about how satisfied your customers are with your work. Having a strong set of positive reviews helps you to build trust and credibility with clients.
Social media is a powerful tool for spreading positive word-of-mouth and building strong social proof quickly.
7. Craft Effective Calls-to-Action
In promotional posts, detailing deals, sales, or introduction of a new product or service, be sure to include a clear Call-to-Action (CTA). A strong CTA will be direct and tailored to suit the purpose of the post. Examples of strong CTAs include: “Contact Us Today for Expert Advice,” “Join Our Loyalty Program for Exclusive Perks,” “Claim Your Exclusive Discount – Limited Time Only,” and “Don't Miss Out – Order Now While Supplies Last.” These CTAs help create a sense of urgency, direct clients on taking action immediately, and list the clear benefits. Integrate elements such as live chat, opt-in forms, and links in order to capture leads from your website and work on converting them to sales.
8. Plan and Post Consistently
Creating a content calendar will help keep you organized. You can maintain a calendar on your own or search for apps, websites, or services that can do it for you. You want to schedule content to be published on a regular basis. A content calendar will help you determine posting a balance of different content types such as educational, entertaining, or promotional posts. Posting a variety of content ensures that you retain your audience’s interest and attention. A consistent posting schedule also builds trust and familiarity for your brand.
Maximize Your Business Potential with Social Media and Premium Supplies
Social media offers many opportunities to grow your outdoor landscape lighting business through building relationships with current and potential clients, demonstrating your skills and knowledge of outdoor landscape lighting, and drawing more attention to your business. Apply these strategies to your business, adjusting them when necessary and witness growth.
Combine your strong social media presence with the right outdoor landscape lighting supplies like those available through a LightCh8in account. We’ve got you covered with brass outdoor light fixtures, LED lamps, direct burial cable, and more.