A slowdown in outdoor landscape lighting installation jobs and sales as the weather gets cooler may be expected. It’s easy to assume that people won’t be spending as much time outdoors in the colder months, and therefore won’t be needing outdoor landscape lighting. But that’s not entirely true. Fall and winter still offer great opportunities for outdoor lighting projects, including holiday lighting installations.
This week’s blog post presents six strategies to secure ongoing revenue during the winter months.
6 Seasonal Opportunities to Expand Your Business
While there may be a slowdown of typical outdoor landscape lighting installations during the fall and winter months, there are absolutely opportunities for jobs and sales too. Consider the below some ideas to maintain a steady stream of profit during this time of year.
- Pivot to Installing Holiday Lighting:Who doesn’t love a property that’s decked out in holiday cheer? People like the look of professionally installed holiday lights and you can provide them with that service. After all, you already have the tools and knowledge necessary to give your clients a holiday look they will love. You may even attract new customers for outdoor landscape lighting installations come spring.
- Provide Maintenance and Repairs Services: Regular maintenance is required to ensure that an outdoor landscape lighting system remains operational. You can provide your clients with off-season checks on their outdoor landscape lighting systems such as cleaning and making repairs. Doing so will enable you to cultivate a good relationship with your clients. They know that they can count on you for all their outdoor landscape lighting needs.
- Attend Networking Events or Trade Shows: Consider attending conventions or trade shows during this time of year. This will give you the opportunity to meet new people in the industry and make connections with them. You can learn about new advancements being made in the industry, find a new vendor, or collaborate with a different company for the upcoming busy season.
- Offer Upgrades to Outdoor Landscape Lighting Systems: Add upgrading old or inefficient lighting systems to your list of outdoor landscape lighting services. You can promote LEDs which are more energy efficient, cost-effective, and a sustainable lighting solution. Clients may want to make this switch during the off-season when they may not be using it as much or to get ready for spring.
- Launch Special Off-Season Discounts: Do winter promotions like offering discounts on installation or maintenance services. This can not only keep current customers happy but attract new ones too.Off-season deals can help keep the business flowing during these slower months.
- Partner with Other Contractors: Seek out other types of contractors such as landscaping or holiday decor companies and consider offering a bundled service. Doing so can expand your current client base and offer them a comprehensive solution to their outdoor landscape needs.
LightCh8in is Your Reliable Partner in Outdoor Landscape Lighting All Year Round
Don’t let a slow season derail your business. Instead, take advantage of this time and use it to expand your business and sales opportunities. Pivot from landscape lighting to holiday lighting for the fall and winter months, build intercompany relationships, and take some time to reflect on yearly progress and make goals for the new year.
Log into a LightCh8in account or create a free account to explore our broad inventory of outdoor landscape lighting products. We’ve got you covered with brass light fixtures, energy efficient LEDs, premium direct burial cable, and more. Use the slow season to prepare and come back better than ever come spring!