Getting a sale can seem like the end of the sales process. After all, you’ve got a client committed to working with you and paying for your services. But what happens after the deal is closed can lead to repeat business, referrals, and better client satisfaction.
This week’s blog post is a short guide on how creating a professional and efficient after-sales process will result in a bigger bottom line.
Ensuring Client Satisfaction After the Sale
The following are the basics of the after-sales process that will keep your clients happy and maintain a good relationship.
1. Thank the Client Professionally and Promptly
Sure, if you do a wonderful installation job, they will be grateful. But how you treat your clients during the process matters more. People will remember you if you treat them with respect and professionalism. A simple thank you via a text, handwritten note, or an email after securing the job can reinforce trust and professionalism.
2. Confirm the Details Before Installation Begins
Before the heavy lifting of the installation begins, confirm with the client all the details regarding scope, product choices, lighting plan, and timeline. You also want to double-check the details of the job, such as voltage needs and design expectations. Confirming details again will help you avoid miscommunication, unfortunate surprises, and annoying delays. Getting the details right will help you save time and protect your reputation as a landscape lighting expert and installer.
3. Deliver on Your Promises (and Then Some)
You must follow through on the promises made during consultations and discussions with your clients. Doing so will show your clients that you are professional and can be trusted. Promises like showing up on time, using high-quality outdoor landscape light fixtures, and following the agreed specifications make a big impact on client satisfaction. For the extra touch, you can include small freebies like programming timers or gifting cleaning cloths. These small gestures will also ensure client satisfaction, which can increase your chances of referrals.
4. Provide Useful Documentation and Product Info
Informing clients about the basics of their outdoor landscape lighting system, such as regular maintenance tips and warranty terms, will help you build trust with them. It will also help reduce unnecessary callbacks and leave them feeling like you care about them. You can provide guides on transformer settings, dimmer location, smart technology manuals, and, of course, your contact information should they need you or want to refer you to someone they know due to your outstanding work.
5. Follow Up After the Job is Done
Checking back in with your clients after the job is done and they have had some time to see their new lighting system at night will further show your professionalism. Taking this step will prove your long-term commitment to your clients’ satisfaction.
6. Ask for Feedback and a Testimonial
Ask satisfied clients to leave a Google review or a testimonial that you can feature on your social media or website. Make it easy for them to leave reviews or testimonials by sending a direct link to Google, other review websites, and a form where they can leave a testimonial. Good feedback, reviews, and testimonials will build your credibility, and when other people see how happy your clients are, they are more likely to want to work with you.
7. Offer Ongoing Maintenance or Seasonal Add-Ons
You can turn a one-time job into a recurring client relationship by letting your clients know about other services you can provide for them, such as fixture maintenance, bulb replacement, and seasonal upgrades.
Light the Way to Long-Term Success
The after-sales process is all about showcasing your professionalism, not just in how you install the outdoor landscape lighting system, but how you conduct yourself with your clients.
Ensure your success with LightCh8in as your partner. We have everything you need to install outdoor landscape lighting systems that your clients will love. From brass outdoor light fixtures to LED lamps and more, sign into your LightCh8in account to begin shopping today.